Defining a Leading Golf Brand
Arcis Golf, an operator of over 80 golf clubs across the United States was in need of a clearly defined and ownable brand. A new look and feel was developed that successfully communicated across both their public and private properties, taking care to be able to support their differentiated brand pillars.
Two comprehensive brand standards booklets were produced to outline all aspects of the Arcis brand for public and private clubs. Totaling over 70 pages each, these guides cover graphic standards, messaging, photography guidelines, and much more which sets the standards for all materials to be produced.
For the Dallas Golf Show Arcis needed a whole new booth that could fully utilize the brand. Four individual 10×10 panels were designed, along with four pull-up banners that highlighted Arcis’ brand pillars for perspective customers and vendors. Along with the booth design, a three-dimensional rendering was constructed to allow for easier visualization of sight lines within the booth while designs were still being evaluated and revised.
Arcis had a name for their private label wine, but were in need of a unique look and feel. Playing off of the Arcis logo mark, a custom label was developed with die-cut crenelations that meet uniquely at the front of the bottle. A lino-cut style illustration completed the rustic theme of the brand, along with a traditional, yet slightly modern serif typeface.